I was asked by the head of marketing at Age of Learning to create a younger version of the classic SunMaid Raisins mascot that would be used to announce and promote the collaboration of ABCMouse with the SunMaid Raisin brand of products. These were used both in-store and online and included ad's, downloadable coloring pages and a counting book that I also illustrated titled "Math with Raisins". I worked very closely with our head of marketing and brand team to develop the overall look of the final product. I've included a few samples of some of the final art and a rough to final line example.
FRESNO, Calif., Aug. 8, 2023 /PRNewswire/ -- After a summer of fun and play, kids everywhere are preparing to head back to school. To mark the beginning of the new school year, Sun-Maid Growers of California, maker of innovative snacks that feed imagination one little red box at a time, has announced a new collaboration with ABCmouse, the leading and most comprehensive digital learning program for children ages 2 – 8, and Little Free Library to expand access to literacy resources and bring bite-sized learning to every pack of its classic Sun-Maid Raisin boxes.
The multi-faceted literacy campaign presented by Sun-Maid, ABCmouse and Little Free Library will provide widespread access to at-home reading activities and books that inspire young readers, all while promoting better-for-you eating habits. As of August 7, the iconic and beloved red Sun-Maid box will feature exclusive, limited-edition ABCmouse flash cards with a sight word lesson on every carton. In addition, each pack of six boxes will feature a custom link to an interactive and engaging microsite hosted by ABCmouse that includes a variety of imaginative and engaging activities, ranging from a full collection of sight word flash cards to worksheets and coloring pages.
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